AI In Business Statistics for 2024 (New Data)

With the rapid adoption of AI worldwide, majority of the businesses have utilized its ability to their advantage. Nearly 8 in 10 companies have started using AI or are exploring AI adoption in their businesses. 

From small businesses to large enterprises, all businesses have invested in or are planning to invest in AI to improve their efficiency and productivity, leading to increased revenue and profits. 

Let’s explore the detailed facts and figures about AI adoption in businesses, the opinion of consumers on AI adoption by businesses, and the effect of AI adoption on businesses worldwide. 

AI In Business Statistics 2024

  • 77% of the companies use AI or are planning to use it in their business.
  • 64% of business owners believe AI will improve their productivity.
  • 65% of the consumers said they trust the businesses that have adopted AI. 
  • 8 in 10 retail executives anticipate their businesses to adopt AI automation by 2025. 
  • Businesses are more likely to witness a 6% to 19% increase in revenue from adopting AI. 
  • 44% of the businesses stated that they have used AI to generate content. 
  • By the end of 2024, a third of businesses are likely to replace employees with AI.

AI In Business Statistics: In-Depth

  1. 77% of the companies are either using AI or exploring its usage in their businesses. 

At the same time, 83% of companies claim that AI is a top priority in their business plans. 

Source: National University. 

  1. Over 6 in 10 business owners believe AI will improve their productivity.

64% of business owners stated that the adoption of AI is more likely to boost the productivity of the workers, and 42% of the business owners stated that AI will streamline the job process. 

Source: Forbes

  1. 8 in 10 retail executives anticipate their businesses to adopt AI automation by 2025. 

The majority of retail executives expect that their company will make use of AI automation within the next three years. 

Source: Analytics Insight

  1. 56% of businesses have utilized AI to perfect their business operations. 

At the same time, 1 in 2 businesses used AI in cyber security and fraud management. Meanwhile, one-third of the businesses use AI for product recommendations, and 26% use it for recruitment and talent sourcing. 

The following table displays the usage of AI tools made by businesses in different sectors. 

Business SectorPercentage of Businesses 
improve and perfect business operations56%
cybersecurity and fraud management51%
digital personal assistants47%
customer relationship management46%
AI for inventory management40%
content production35%
product recommendations33%
accounting assistance and supply chain operations30%
recruitment and talent sourcing26% 
audience segmentation24%

Source: Forbes. 

  1. Only improved security with the adoption of AI was close to its expected benefits with 47%. 

The products’ enhanced performance and functionality caused the largest discrepancy between the realized benefits and the expected benefits of AI adoption. 

However, these were also the areas with the highest amount of realized benefits. 

The following table displays the expected and realized benefits of AI adoption in businesses worldwide as of 2023. 

Benefits of AI in Enterprises in 2023Expected BenefitsRealized Benefits 
Cost reduction in operations18%26%
Enhanced performance/functionality of products25%50%
Faster time to data insights36%38%
Faster time to value31%23%
Improved customer satisfaction34%36%
Improved decision making21%31%
Improved security54%47%
Improved speed and efficiency of existing processes42%29%
Increased level of innovation29%39%
Increased productivity45%35%
Increased sales27%18%
Increasing revenue streams39%32%
New product creation50%44%

Source: Statista

  1. Marketing and Sales could benefit the most from an added value between $760 billion and $1,200 billion. 

Generative AI could generate significant value when deployed in different industries. Based on the use cases of generative AI in businesses, the high-tech sector generates the highest added revenue with the help of generative AI.

Meanwhile, the software engineering function witnessed the second highest added range of $580 billion to $1,200 billion. 

The following table displays the potential impact of generative AI on the productivity of employees worldwide as of 2023 by business functions. 

Business Function LowHigh
Marketing and sales760 billion1,200 billion
Software engineering580 billion1,200 billion
Customer operations340 billion470 billion
Supply chain and operations290 billion550 billion
Product R&D230 billion420 billion
Risk and legal180 billion260 billion
Strategy and Finance120 billion260 billion
Talen and organization60 billion90 billion
Corporate IT*40 billion50 billion

Source: Statista

  1. 42% of businesses consider measuring and proving the business value of AI solutions to be the biggest challenge. 

It is one of the major challenges faced by a large share of businesses. 

On the other hand, just 5% of businesses lack investment in AI adoption, while 4% of businesses do not have committed senior management to using AI. 

Challenges Faced By Businesses  In Adopting AI

The following table displays the leading challenges businesses face in adopting AI. 

Leading Challenges of Adopting AI in BusinessesPercentage of Businesses
Challenges in measuring and proving the business value of the AI solution42%
Lack of technological infrastructure to support AI38%
Storage of skilled AI talent32%
Lack of clean data24%
Lack of trust towards AI-based decisions22%
Algorithm/model failure19%
Inability to find the right data17%
Legal concerns, risks, or compliance issues14%
Lack of skills to exploit the results11%
Lack of clear strategy/clarity of success metrics9%
Lack of new use cases across the business7%
Lack of ongoing investment5%
Lack of senior management commitment4%

Source: Statista

  1. In 2023, sustainable AI cost savers had an impact of at least 40% on enterprise costs. 

The lowest impact was witnessed in the lower carbon footprints, while the highest impact was recorded in the better optimization of workloads across IT execution venues. 

Here is a table that displays AI sustainability based on the cost savers in enterprises as of 2023. 

Leading Sustainability-based AI Drivers High ImpactMedium ImpactLow ImpactNo Impact
Lower carbon footprint42%39%17%1%
Improving energy monitoring and management47%41%12%1%
Better optimize workloads across IT execution venues48%39%12%1%

Source: Statista

  1. 41% of the CEOs stated that they have hired new employees with AI skills. 

At the same time, 46% of the CEOs stated that they are hiring new talents with AI skills. 

On the other hand, 40% of the CEOs have already established AI partnerships with multiple companies, while 47% are in the process of establishing partnerships.  

Here is a table displaying the CEO perspectives on the current state of AI at their organization worldwide 2023

CEO PerspectivesCompletedIn ProgressNot Started
Assessed how to effectively govern the risks unique to AI38%48%13%
Determined which data will create a competitive advantage through AI40%48%11%
Developed a vision for how AI may change our busines long-term40%48%11%
Established AI partnerships with multiple companies40%47%12%
Established an AI task force with a direct line to the C-suite38%48%14%
Established tracking of AI regulations39%47%13%
Hired new talent with AI skills41%46%12%
Invested in capabilities to augment third-party AI with our data34%53%13%

Source: Statista

  1. Just 4% of organizations stated that a large share of their employees are using AI at every level of their organization. 

On the other hand, 26% of the surveyed organizations stated that AI is not being utilized in their business. 

Besides, 8 out of 100 employees in the organization stated that a large share of employees are using AI, but only in certain business departments.

Here is a table displaying the adoption of AI usage in organizations and businesses worldwide. 

Utilization of AI in the Organization Percentage of Organizations
A high number of employees at every level of our organization are using AI4%
AI is being utilized by a high number of employees, but only within certain departments8%
Ai is only being used by a small number of employees within my organization61%
AI is not being utilized26%

Source: Statista

  1. With the adoption of AI, 3 in 10 organizations have little or no change in the number of employees. 

Meanwhile, after the adoption of AI, the number of employees increased by over 20% in just 3% of organizations. 

On the other hand, the number of employees in one-fourth of the organizations decreased by 3% to 10%. 

Here is a table displaying the increase or decrease in the number of employees observed by businesses or organizations after the adoption of AI. 

AI’s Impact on Employee Numbers Percentage of Organizations 
Don’t know12%
Increase by >20%3%
Increase by 11-20%4%
Increase 3-10%8%
Little or no change (decrease or increase by ≤2%)30%
Decrease by 3-10%25%
Decrease by 11-20%10%
Decrease by by >20%8%

Source: Statista

  1. With the adoption of AI in their businesses, 38% of organizations decided that they needed to reskill more than 20% of their employees

Meanwhile, 2 in 10 organizations stated that they need to reskill just 5% or fewer employees with the adoption of AI in their business processes. 

Here are further details about the share of employees that organizations need to reskill after adopting AI in their business processes. 

Share of Employees that Need to be Reskilled Percentage of Organizations 
Don’t know8%
>20%38%
11-20%18%
6-10%17%
≤5%20%

Source: Statista

  1. 65% of the consumers stated that they would still trust the businesses that use AI. 

On the other hand, 14% of their businesses stated that they would not trust a business if it started using AI. Meanwhile, 21% of consumers have no view of a business’s usage of AI. 

These numbers prove that if AI is used responsibly and effectively, businesses can maintain consumer confidence and make use of AI’s potential to improve consumer experiences. 

Source: Forbes. 

Additional AI in Businesses Statistics:

  1. On average, businesses are more likely to witness a 6% to 19% increase in revenue from the adoption of AI. 
  2. 47% of businesses consider the usage of AI over hiring new employees. 
  3. By the end of 2024, a third of businesses are likely to replace employees with AI.
  4. 44% of the businesses stated that they have used AI to generate content. 
  5. 79% of the businesses stated that they had noticed an increase in content quality when using AI. 
  6. 43% of the small businesses that use AI stated that their SEO performance has moderately improved.
  7. 24% of the business owners stated their concern that AI might decrease their business’s visibility on search engines. 
  8. According to 72% of businesses, AI is more likely to become one of their most significant advantages.

Source: Tech.co, Resume Builder, Influencer Marketing, Statista, Stynthesia

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Conclusion

AI has transformed industries worldwide, actively impacting various business processes. As a result, businesses are able to improve efficiency, productivity, consumer experiences, hiring processes, and recruitment speed. 

Besides, over 11 out of 20 businesses have utilized AI to smoothly carry out their processes. AI efficiently handles repetitive tasks, freeing employees to focus on more strategic tasks. 

Above all, experts predict that AI will be adopted in a large share of businesses, and a significant share of business processes are likely to be automated by AI in the next decade. 

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